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Yayın The effect of politics on international business a descriptive research of Turkey(Işık Üniversitesi, 2022-01-20) Yılmaz, Gözde; Özekan, Damla; Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, Yöneticiler için İşletme Yönetimi Yüksek Lisans ProgramıThe purpose of this study is analyzing the effect of politics on international business in Turkey and all over the world. How effective are political factors for managers in regard to growth of the corporations? What is the dimension of political awareness of managers and employees and what kind of arrangements can be made? Does socio-political issues affect on purchasing behavior of the consumers and which issues have been concentrating in? The thesis is going to find answers to these questions. Total 37 SME managers and 100 consumers participated in the research. After gathering the qualitative data within surveys, it was evaluated as quantitative extent through SPSS program. In addition to the normal distribution and reliability of the data; t-Test, ANCOVA, ANOVA and linear correlation analyses were implemented. Findings proved that the managers of SMEs consider the political factors and they are affecting positively. Also, results demonstrated that political aspects deter consumers’ brand preferences. In regard to categorical variables, mostly bachelor degree graduates, young and middle-aged, both male and female participants stated that politics is influential on international business, but when the detailed statistical analysis is examined between the variables, any significant data cannot be observed.
