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Yayın An applied study on the customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets in Turkey(PressAcademia, 2017-12-30) Yılmaz, Kemal Özkan; Ferman, MuratPurpose - This descriptive field study aims to reveal customer retention strategy formulation insights among top level marketing professionals of the organized ready-to-wear textiles retailers, who are members of United Brands Association (BMD) both active in off-line and online channels, in the Turkish market. Methodology - Regarding the literature review conducted a research model with seven variables was proposed, and depending on the proposed research model, six hypotheses were formulated. The research is conducted by a questionnaire which has been applied on-line, by e-mail, post; which is designed specifically to test the proposed relationships, namely the hypotheses constructed. Factor analysis has been conducted to reveal the dimensionality of the variables in the research model. In this regard, principle component analysis using Varimax rotation was performed and the reliabilities of the scales have been assessed by alpha coefficient. Depending on the results of the factor analysis, correlation and regression analyses have been used to test the hypotheses of the study. Findings - Results indicate that perceived product quality, service support and complaint handling, customer experience and suggestions provided and perceived price fairness have significant and positive effects on customer satisfaction. Furthermore, customer satisfaction, trust towards service provided, trust towards company and brand, corporate reputation and corporate social responsibility have significant and positive effects on customer retention. Conclusion - The outcomes and findings of the study were found to support the objectives of the study and the results of the statistical analysis were found to accept hypotheses of the study. Perceived product quality, perceived service quality, perceived price fairness, trust and corporate image are some vital challenges for customer retention.Yayın The evolution of leadership theories and the role of transformational leadership in modern organizations(Işık Üniversitesi Yayınları, 2026-04-29) Reyhan, Cem; Tuncay Çelikel, Aslı; Sarıca, Yeşim Pınar; Yılmaz, Kemal ÖzkanThis review paper examines recent studies on the evolution of leadership theories and highlights the importance of transformational leadership in modern organizations operating in volatile, uncertain, complex, and ambiguous (VUCA) environments. Leadership has been widely studied in management literature, and its conceptualization has evolved from early trait-based approaches to behavioral and situational perspectives, and more recently to contemporary theories emphasizing the complex interactions between leaders, followers, and organizational contexts. The literature indicates that transformational leadership has emerged as one of the most influential leadership models in business research. It is widely recognized for motivating employees through the articulation of a shared vision, fostering innovation, and supporting individual development. In contrast to transactional leadership, which is based primarily on reward and performance exchanges, transformational leadership encourages employees to go beyond their individual interests and align with broader organizational goals. Based on an extensive review of 38 academic sources published between 1970 and 2025, this study synthesizes the theoretical development and organizational implications of transformational leadership. The findings suggest that transformational leadership has significant positive effects on key organizational outcomes, including motivation, creativity, teamwork, and organizational performance. It also plays a critical role in fostering adaptive organizational cultures and supporting innovation-oriented strategies in modern organizations.
