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Yayın The impact of the COVID-19 pandemic on online grocery supply chain management: a case study in Istanbul(Gazi Üniversitesi, 2024-03) Javadi, Sonya; Keten, Olcay; Özer, Ali İhsan; Alkan, Remziye ZeynepThe COVID-19 pandemic has already crippled normal life all over the world. Its negative impact not only changed the human health system tragically but also disrupted the global economic system. One negative result was ended up in the global food supply chain. As the lockdown times have suspended the manufacturing and logistic activities, therefore, the customers have experienced unimaginable chaos in the shopping markets. Moreover, the purchasing habit of the consumers has remarkably changed compared to pre-pandemic. To meet this new demand pattern, many grocery retailers have tried to adapt to the new normal. While before COVID-19 offline grocery purchasing was popular, after the pandemic, online service got tremendous attention in market. In this study, online grocery supply chain management during the COVID-19 in Istanbul is considered. The aim is to find out how online grocery companies will serve more efficiently during the pandemics and which factors have more effect on the customer’s satisfaction. To do so, first, three popular grocery retailers in Istanbul were selected. Then, a related survey was designed to understand the consumer experience as doing online grocery shopping in COVID-19. Unsurprisingly, a result shows that 60% of the respondents did online shopping every 3-4 days in one week, and the delivery time is the most important factor for the customers. Then, the SWOT analyses were performed accordingly, and the related strategies were summarized. Finally, several managerial implications were given to may improve the company’s online services in COVID-19 and post COVID-19 in Turkey.Yayın Mikro ölçekli hisselerde anormal fiyat hareketlerinin LSTM ile tahmini(Institute of Electrical and Electronics Engineers Inc., 2025-08-15) Recal, Füsun; Kayaçetin, Nuri Volkan; Kayahan, İsmailBireysel yatırımcıların karar alma süreçlerinde gözlemlenen aşırı iyimserlik, sürü psikolojisi ve yakın geçmişteki performansa aşırı tepki gibi davranışsal eğilimler dar yatırımcı tabanları ve düşük likiditeleri nedeniyle arbitraj mekanizmasının göreceli olarak zor işlediği mikro ölçekli hisselerin değerlerini makul ekonomik temellerden koparabilir. Bu çalışmada, bu tip davranışsal eğilimlerin hisse fiyatı ve işlem hacmi üzerinde belli örüntüler bırakacağı fikrinden yola çıkılarak, Borsa İstanbul’da işlem gören mikro ölçek hisselerdeki anormal fiyat ayrışmalarını, geçmiş fiyat ve hacim bazlı değişkenler yardımıyla tahmin eden bir LSTM modeli geliştirilmiştir. İncelenen hisselerin yarısından çoğunda modelden elde edilen tahminler gerçekleşen getirilerle pozitif ve istatistiksel olarak anlamlı bir ilişki içindedir. Sonuçlar, mikro ölçekli hisselerdeki fiyat ayrışmalarının geçmiş fiyat ve hacim verisiyle kısmen de olsa açıklanabildiğini göstermektedir.
