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Yayın A study on customer perceptions and attitudes towards digital coupons(İzmir Katip Çelebi Üniversitesi, 2021-12-15) Akman, Yasemin; Türkmen, Hediye GamzeDigital coupons, generally considered as a marketing strategy to increase sales and customer loyalty, are important elements in the observation of customer attitudes and perceptions. The main question in the literature is whether these coupons should be redeemed or not, and their effectiveness is discussed depending on their use. However, even if digital coupons are not redeemed after they are acquired in online environments, the way they are obtained or perceived can provide marketers with information about customer attitudes and behaviors. This study aims to determine the effectiveness of digital coupons in digital business models based on consumers' perceptions and attitudes. Attitudes towards digital discount coupons were examined using 10 different dimensions and how these dimensions were influenced by various variables was questioned. The study surveyed 300 participants. As a result of the analysis, it was revealed that the impact of digital coupons on online purchase behavior should be considered from a holistic perspective. Accordingly, other benefits that coupons create for sellers should not be overlooked in addition to coupon redemption.Yayın Orators in the realm of pandemonium playing God(Dokuz Eylül Üniversitesi, 2019-10-22) Edman, Timuçin Buğra; Gözen, HacerOnce upon a time Sigmund Freud proclaimed that technology was the means by which to push humans beyond the edge of their biological limits, transforming them into ‘a kind of prosthetic’ God. By the time humans began to dominate the world, many animal species had already disappeared because of man’s hunger. This was the first indicator that humans were prone to determine the fate of other species. The wars they fought, massacres they ordered, and extinctions they caused. The center of the world was not large enough, while the center of the universe was occupied by God. Dante Alighieri imagined the planets through their proximity to the Sun as our juxtaposition to God. For humankind, the inability to control themselves was disturbing enough. Zamiatin, in his We, created a dystopian world at the edge of Armageddon in which people become the subjects of a long-lasting project that portrays religions as myths. The aim of this study is to display the imaginable cost of playing God through science, which is presumably designed to make life easier, not to replace God.Yayın Exploring the relationship between annotation use of EFL learners and their learning styles(Boğaziçi Üniversitesi, 2015-09-02) Şakar, AsımThis study explores the relationship between (perceptual and cognitive) learning styles and the use of hypermedia annotations by intermediate EFL learners while reading a hypermedia text. The participants were 44 EFL adult learners studying English for academic purposes. Data were collected through a software tracking tool, a learning styles survey and interviews. Results did not indicate a significant relationship, suggesting that learners with different learning styles had similar patterns in using hypermedia annotations, which in turn suggests that hypermedia environments can accommodate for various learning styles.Yayın Systematizing the dialogue between translation studies and business studies: an interdisciplinary approach(Diye Yayınları, 2021-06-30) Türkmen, Hediye GamzeTranslation studies has collaborated with various disciplines in context and methodology since its emergence. The research in and methodology of translation studies offer solutions to distinctive issues in various disciplines. However, it is still a key concern whether other disciplines have sufficiently benefited from, utilized, or acknowledged what translation studies has cultivated so far. Each discipline has its specific reasons to interact with translation studies; however, the rationale of business studies is more and more reinforced by the unfolding conditions of globalization, international trade, and e-commerce, which as a whole demolish the borders erected among nations, cultures, and languages. For over two decades, a number of business scholars have highlighted the requirement to practice on theoretical and applied knowledge provided by translation studies to efficiently function in a globalized world with distinctive languages and cultures. Rising number and functions of multinational enterprises require rapid identification and resolution of translation-based problems. As a result, numerous studies to date have revealed the necessity of an interdisciplinary approach to efficiently combine the academic disciplines and enable thinking across boundaries. This paper aims to analyze the dialogue between translation studies and business studies while presenting a detailed review of the current literature and opening the issue for further discussion.Yayın Speculations on panentheism in literature, Sinless Sinners and Demonic Good Angels in Midnight’s Children and Lord of the flies(Bartın Üniversitesi, 2021-07-02) Gözen, Hacer; Edman, Timuçin Buğra; Karamalak, Olga; Arısoy, Sercan; Barutlu, UmutThis study applies an interdisciplinary and comparative approach to the selected Works through panentheistic philosophy to visualize the abstract expressions and perception of theology and philosophy on panentheism using concrete and representational expressions of the selected novels. In the dystopian work Lord of the Flies by William Golding, this study benefits the limitless opportunities fiction offers to unveil the problem of evil and goes beyond the boundaries of the teachings, experiences and social norms the human world. The dystopian fiction Lord of the Flies, which portrays the inner and subconscious conflict between good and evil within individuals, is scrutinized from a panentheistic perspective to question the existence of evil. Midnight’s Children by Salman Rushdie, as a genre of magic realism and historiographic metafiction, will enlighten the study to reveal the conflicts between destruction and creation to clarify the problem of evil which is ambiguous from a panenthestic view.Yayın The quest for cultural survival in Antony and Cleopatra(Motif Halk Oyunları Eğitim ve Öğretim Vakfı, 2021-04-09) Edman, Timuçin Buğra; Gözen, Hacer; Dzekem, LowraIn Antony and Cleopatra, William Shakespeare highlights the cultures of the East and the West. The play reveals the quest for cultural survival between the East and the West as a major factor that stirs cultural complexities. The unrighteous representation of the Eastern culture shows the complex nature of multiculturalism the canonical writers strove to represent in their writings. This study seeks to substantiate the challenges that confront cultural expressions in the multicultural atmosphere Shakespeare highlights in Antony and Cleopatra, as well as how the minority culture shapes this context of cultural plurality. Similarly, a comparative analysis of Cultural Studies, cultural history, cultural identity, cultural ‘contents,’ and the literary work Antony and Cleopatra will be the subject matter in this study. Moreover, the goal of this study is to examine how Shakespeare promotes Western culture through the adoringly and adorningly illustrated West with a blemished and contemptuous portrayal of the East in his play. Comparatively, we examine how Shakespeare evinces the triumvirs as the powerful three (Antony, Caesar and Lepidus) and, on the other hand, how he associates Cleopatra with the East.Yayın The effects of vocabulary strategy training on vocabulary learning and autonomy: a case study of Turkish EFL students(Akdeniz Üniversitesi Edebiyat Fakültesi, 2011) Nalkesen, Yeşim; Özek, YeşimUse of language learning strategies can play a very important role on the way to gain success and learner autonomy in language learning. They can be more powerful learning tools provided that they are chosen properly according to the situations language learners will be faced with. For learners’ to receive strategy training is very important in helping them with tackling the language situations they will encounter. Use of learning strategies serves as an effective way for learners to overcome such difficulties. According to Willliams and Burden (1997), use of appropriate language learning strategies has a vital contribution to make to language learning success, which underlines the significance of the incorporation of strategy training in teaching a foreign language. The present study had two main purposes. Firstly, it aimed to investigate the effects of vocabulary strategy training on vocabulary learning and, secondly, it aimed to investigate the effects of vocabulary strategy training on learner autonomy at intermediate level in the preparatory classes of a foundation university.
