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  • Yayın
    NFC loyal: A Beneficial model to promote loyalty on smart cards of mobile devices
    (IEEE, 2010) Özdenizci Köse, Büşra; Coşkun, Vedat; Aydın, Mehmet Nafiz; Ok, Kerem
    Near Field Communication (NFC) as a new emerging technology currently tries to find a suitable ecosystem. Development of new standards such as secure element, secure channel, as well as Java Card enables creating new ecosystems using a concurrent multi application platform based on Global Platform. We proposed NFC Loyal, which maintains data interaction and data sharing among payment and loyalty applications through our proposed structure, called as Secure Common Domain Management System (SCDM). SCDM as a centralized database management system on the smart card stores valuable iriformation provided by payment applications and shares them with loyalty applications. The direct outcome of using NFC Loyal is the increase in repeat purchases of customers; as well as a business plan among the payment firms, loyalty firms, and the smart card owner. We fully describe the technical including security architectures and background for the SCDM, and explain the details of the proposed model.
  • Yayın
    Performance outcomes of supply chain management practices: evidence from Pakistan's fan manufacturing SMEs
    (University of Novi Sad, 2025-12-01) Akbay, Ümmühan; Hafeez, Muhammad Salman
    This study examines the impact of supply chain management practices on the organization’s marketing and financial performance. We present the results of a survey conducted with 100 Pakistani fan manufacturing firms. Statistical analysis reveals that the industry struggles with information sharing and joint operations within the supply chain. PLS-SEM analysis of the survey data shows that supply chain performance is significantly correlated with organizational performance. Both customer and supplier relationship management have positive and significant effects on the performance of the supply chain and the organization. However, the impact of customer relationship management is stronger as its path coefficient is greater. Additionally, although internal supply chain management also impacts both supply chain and organization performance positively, the impact is slightly short of being statistically significant. This study contributes to the supply chain management literature by providing empirical evidence from an understudied manufacturing sector from a developing country.