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Yayın Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area(Işık Üniversitesi, 2015-01-28) Polat, Selçuk; Ferman, Ali Murat; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora ProgramıMarketing is a very important issue to corporate success in today’s competitive business environment. Company’s growth and success can be strongly influenced by marketing practices. Developing marketing strategies can provide significant advantages for companies over their competitors. The aim of this study is to investigate the critical factors affecting understanding and applications of ‘branded housing project marketing’ around the Istanbul metropolitan area. Branding and market positioning depend on fulfillment of certain conditions and key criterion.It is known that the following criterion- structure of companies, quality of the product, professional services, marketing and communications perspectives- both constitute important process and leverage to increase the perceived value of a product or a company in the market. It is crucial for companies to build a solid brand in today's highly-competitive markets to benefit from the brand-related advantages such as, creating overall differentiation providing costumer encouragement and maintaining overall image of high quality. Nowadays, construction companies which build branded housing projects have already established themselves as prime actors of one of the leading and most dynamic sectors of the Turkish economy.It is an observed fact that the brand- related activities are becoming of a more strategic parameter in construction industry. In relation to this fact, each and every housing project aim to be related with a unique identity and brand image. Especially in residential real estate sector, due to the high economic values involved, marketing and sales activities are classified as crucial elements of corporate conduct.Yayın A practical multiple factor index model for shopping center investment decisions in İstanbul(Işık Üniversitesi, 2020-01-20) İlhan, Dursun Onur; Ferman, Ali Murat; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora ProgramıIstanbul shopping center market is currently dealing with problems in the social and environmental spheres, in addition to its challenges at the commercial side. This thesis presents a genuine multi-factor evaluation model that can be used by all stakeholders of the market. While doing so, the model has its base on the paradigm of strong sustainability and the principles of sustainable development. First of all, an extensive literature review has been conducted in this respect. Accordingly, the model is built on Commercial, Social and Environmental Pillars and their industryrelated sub-factors (nine sub-factors that are corresponding to a total of twenty-six underlying headlines) are determined. Afterwards, an analytical hierarchy process (AHP) survey model has been developed based on these pillars, sub-factors and underlying headlines and it is performed face-to-face on the top decision-makers of twenty-one (out of twenty-five eligible entities that answered back) members of the Council of Shopping Centers Turkey (AYD) which have at least one self-developed Istanbul shopping center in their portfolio. Commercial Pillar has been selected by the decision-makers as the most important component with %58.1; while Social and Environmental pillars stayed behind with 22.8% and 19.1% respectively. Following this result, another primary research setup has been formulated in order to create a more objective ground. This time, a panel comprised of three experts working on the field of sustainability is assembled and individual structured face-to-face interviews which included two open-ended questions are conducted and recorded with each participant. As a result of the constructive insights that have been in line with the literature review, assigning ethical protection to the Social and Environmental Pillars of the model is deemed reasonable. This decision is also reflected in the visualization of the model. The model also offers an open source, practical Project Checklist. This thesis also acts as an overview of the foundations of sustainability, development of shopping centers, Istanbul’s urban development and its shopping center market.Yayın Intracity price dispersion: evidence from Istanbul(Zonguldak Bülent Ecevit Üniversitesi, 2017-10-01) İnanç Tunçer, ÖzlemThe existence of price dispersion is one of the most well known principles of economic theory. Earlier studies concentrated on international purchasing power parity (PPP) deviations. In recent years several studies have examined price dispersion within a nation’s borders. In this article the price dispersion among the districts of Istanbul is analyzed by utilizing a data set containing microeconomic price levels from bazaars, convenience stores, and supermarkets. According to results of the study, the prices of homogenous products, except fruit and vegetables, vary less than the prices of differentiated goods as one might expect. Results also indicate that, type of the seller of the product effects price dispersion among the counties of Istanbul.Yayın An evaluation model based on sustainable development for the Istanbul shopping center market(Altınbaş Üniversitesi, 2019-12-31) İlhan, Dursun Onur; Ferman, Ali MuratIstanbul shopping center market is currently facing considerable internal and external socioeconomic challenges. After the recent shopping center investment rush, problems (not only in the commercial sphere, but also in social and environmental spheres) have become more visible. In this study, an evaluative multi factor model for the Istanbul market that is based on the principles of “sustainable development” has been put forward. After the identification of the three major pillars (i.e. Commercial, Social and Environmental Pillars), what they mean for the shopping center business and their industry-related sub-factors (three for each pillar, nine in total) through literature review, valuable primary data has been gathered from two sources. First source is the face-to-face surveys based on the analytical hierarchy process model (AHP) conducted with the top decision-makers of twenty-one out of twenty-five members of the Council of Shopping Centers – Turkey (AYD) which have at least one self-developed Istanbul shopping center. The pre-determined pillars and subfactors have been offered to AYD participants for pair-wise comparison and they strongly prioritized the Commercial Pillar (with 58.1%) above Social and Environmental Pillars. In the light of this outcome, a second primary research layer in the form of an expert panel to re-think the commercial stance of AYD participants is conducted. Accordingly, structured face-to-face interviews that contained two open-ended questions are realized with three sustainability experts. Their insights are in line with the findings of the literature review. This has led to assigning ethical protection to the Social and Environmental Pillars of the model against the risks created by the commercial practices.Yayın Rum Architects and their Domed Greek Orthodox Churches that marked the change in the physical features of Istanbul(Atatürk Üniversitesi, 2022-03-28) Şarlak, EvangeliaThe cosmopolitan characteristic of Istanbul, expresses itself clearly not only in the political, economic and social domains but also in that of architecture, the traces left by different cultures and creeds. With the Non-Muslim Regulation issued after the conquest of Istanbul, it is stated that Christian and Jewish communities can live their religious lives freely. While the architectural activities continue within the determined rules, the construction of the dome and the lead coating of the dome are prohibited within the framework of these rules. With the Tanzimat Edict of 1839, non-Muslim Ottomans were granted equal rights with Muslims, Concrete steps were taken with the 1856 Reform Edict . On this date, with the permission given for the construction of new churches and domes, domed churches began to be built in Istanbul.
