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Yayın Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area(Işık Üniversitesi, 2015-01-28) Polat, Selçuk; Ferman, Ali Murat; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora ProgramıMarketing is a very important issue to corporate success in today’s competitive business environment. Company’s growth and success can be strongly influenced by marketing practices. Developing marketing strategies can provide significant advantages for companies over their competitors. The aim of this study is to investigate the critical factors affecting understanding and applications of ‘branded housing project marketing’ around the Istanbul metropolitan area. Branding and market positioning depend on fulfillment of certain conditions and key criterion.It is known that the following criterion- structure of companies, quality of the product, professional services, marketing and communications perspectives- both constitute important process and leverage to increase the perceived value of a product or a company in the market. It is crucial for companies to build a solid brand in today's highly-competitive markets to benefit from the brand-related advantages such as, creating overall differentiation providing costumer encouragement and maintaining overall image of high quality. Nowadays, construction companies which build branded housing projects have already established themselves as prime actors of one of the leading and most dynamic sectors of the Turkish economy.It is an observed fact that the brand- related activities are becoming of a more strategic parameter in construction industry. In relation to this fact, each and every housing project aim to be related with a unique identity and brand image. Especially in residential real estate sector, due to the high economic values involved, marketing and sales activities are classified as crucial elements of corporate conduct.Yayın A practical multiple factor index model for shopping center investment decisions in İstanbul(Işık Üniversitesi, 2020-01-20) İlhan, Dursun Onur; Ferman, Ali Murat; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora ProgramıIstanbul shopping center market is currently dealing with problems in the social and environmental spheres, in addition to its challenges at the commercial side. This thesis presents a genuine multi-factor evaluation model that can be used by all stakeholders of the market. While doing so, the model has its base on the paradigm of strong sustainability and the principles of sustainable development. First of all, an extensive literature review has been conducted in this respect. Accordingly, the model is built on Commercial, Social and Environmental Pillars and their industryrelated sub-factors (nine sub-factors that are corresponding to a total of twenty-six underlying headlines) are determined. Afterwards, an analytical hierarchy process (AHP) survey model has been developed based on these pillars, sub-factors and underlying headlines and it is performed face-to-face on the top decision-makers of twenty-one (out of twenty-five eligible entities that answered back) members of the Council of Shopping Centers Turkey (AYD) which have at least one self-developed Istanbul shopping center in their portfolio. Commercial Pillar has been selected by the decision-makers as the most important component with %58.1; while Social and Environmental pillars stayed behind with 22.8% and 19.1% respectively. Following this result, another primary research setup has been formulated in order to create a more objective ground. This time, a panel comprised of three experts working on the field of sustainability is assembled and individual structured face-to-face interviews which included two open-ended questions are conducted and recorded with each participant. As a result of the constructive insights that have been in line with the literature review, assigning ethical protection to the Social and Environmental Pillars of the model is deemed reasonable. This decision is also reflected in the visualization of the model. The model also offers an open source, practical Project Checklist. This thesis also acts as an overview of the foundations of sustainability, development of shopping centers, Istanbul’s urban development and its shopping center market.Yayın Kent-bellek ilişkisinde güncel sanat pratikleri : İstanbul'u belgelemek(Işık Üniversitesi, 2017-06-01) Öz Baysal, Ezgi; Şarlak, Evangelia; Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Sanat Kuramı ve Eleştiri Yüksek Lisans ProgramıBu araştırma, gündelik yaşamımızın içinden geçtiği fiziksel çevrenin hızlı dönüşümünde İstanbul’u, kent hafızasını ve bu dönüşümün kentte yaşayana etkilerini anlamayı amaçlar. Günümüz sanat pratiklerinin kent-bellek ilişkisinde; hafıza mekânları ve kenti belgeleme yöntemi olan sanat pratiklerine odaklanır. Geçmişin birikemediği bir çevre karşısında kente ve kentte yaşayana ne olduğu sorusunu toplumsal, kültürel ve kentsel hafıza katmanlarında arar, günümüz sanat pratiklerine alternatif kent belleği çeşitliliği ile yaklaşır. Bugün kent, yani İstanbul, “yaratıcı yıkımla” “eski”yen yüzlerini yitirmekte, onları “daha karlı” olan “yeni”siyle değiştirmektedir. Çalışma boyunca kentin bütününde algılanan, tasarlanan, yaşanan mekânın üretimindeki süreçler toplumsal bağları ile ele alınır. Sosyal, kültürel, mekânsal gündelik yaşam pratiklerinin değişiminin izi güncel sanat pratikleri aracılığıyla sürülür. Bu çalışma, kent-bellek ilişkisinde sanatın rolünü sorgularken, günümüz sanat pratiklerine kentin farklı an ve anılarının kayıt aracı, hafızayı tetikleyen ve belgeleyen bir deneyim olarak yaklaşır.
