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An applied study on the customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets in Turkey
Yılmaz, Kemal Özkan; Ferman, Murat (PressAcademia, 2017-12-30)Purpose - This descriptive field study aims to reveal customer retention strategy formulation insights among top level marketing professionals of the organized ready-to-wear textiles retailers, who are members of United ... -
Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets
Yılmaz, Kemal Özkan (Işık Üniversitesi, 2017-10-13)Customer retention dynamics have been receiving attention of the academic researchers especially for the last two decades. The challenging conditions of the swiftly increasing global competition have increased the importance ...