Yazar "Işık University, Institute of Social Sciences, Contemporary Business Management PhD Program" için listeleme
-
The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior : a comparative study among Turkish and American consumers
Benli, Berk; Ferman, Murat (PressAcademia, 2019-06-30)Purpose - The study investigates the influence of cultural dimensions on the two important outcomes of today’s consumer society; conspicuous consumption and online compulsive buying behavior. Also, another aspect of this ... -
Effects of industry 4.0 on marketing strategies, an application on Turkish automobile industry: a research among auto executives in Turkey
Haşmet, Mehmet Korhan; Ferman, Ali Murat (PressAcademia, 2020-09-30)Purpose - The study investigates the effects of Industry 4.0 on automobile marketing strategy in Turkey. It attempts to show whether a significant relationship among Industry 4.0 and market growth and cost reduction of ... -
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
Kurtoğlu, Ali Levent; Ferman, Ali Murat (PressAcademia, 2020-06-30)Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, ... -
Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems: an empirical study among mobile phone subscribers in Turkey
Coşkun, Ertan; Ferman, Ali Murat (PressAcademia, 2021-12-31)Purpose- This research deals with determining the factors that affect adoption of mobile payment technology among consumers, in Turkey. It seeks to find any patterns and connections that may be of aid in framing an ... -
The future of sales: social selling
Şerifsoy, Anıl (PressAcademia, 2021-07-30)Purpose- This paper aims to be an exploratory study, to shed light on subsequent researches regarding the changing sales craft in a changing world. Methodology-- Internet-based research is conducted to amass the essential ... -
Localization based dynamics in the renewable energy sector
Şerifsoy, Anıl; Ferman, Murat (PressAcademia, 2019-06-30)Purpose - This paper examines the upwards trend of utilizing localization as a strategy by Multinational Enterprises in the energy sector. It is a sector that is driven by the governments, due to the ever-growing need for ... -
Localization based dynamics in the renewable energy sector
Şerifsoy, Anıl (PressAcademia, 2019-07-30)Purpose- This research examinesthe ascend in utilizing localization as a strategy by Multinational Enterprisesin the energy sector. The sector is driven by governments, due to the ever-growing need for survivability and ... -
Uygulanabilir nöropazarlamanın moda endüstrisi ve nöropazarlama liderleri üzerindeki algısı üzerine keşfedici bir araştırma
Kurtoğlu, Ali Levent; Ferman, Ali Murat (PressAcademia, 2020-07-30)Amaç- Son yirmi yılda ortaya çıkan nöropazarlama, tüketicinin karar vermesini etkileyen nitelikler, duygular, hafıza ve algılar gibi insanla ilgili faktörleri ölçmek için nöro bilimsel araçlardan yararlanan evrimsel bir ...