Konu "Brand" için İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences listeleme
Toplam kayıt 2, listelenen: 1-2
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An analysis of factors affecting understanding and applications of branded housing project marketing around the Istanbul metropolitan area
(PressAcademia, 2015-03-29)Marketing is a quite crucial topic for success in the current competitive environment. Efficient and effective marketing practices will allow the companies to grow and to be more successful. Companies can gain competitive ... -
Sales promotional strategies and buying behavior in an emerging market at the post recession period
(IGI Global, 2016)The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions ...