Konu "Impact" için İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences listeleme
Toplam kayıt 4, listelenen: 1-4
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CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
(Inderscience Publishers, 2020-06-01)With the advergames, marketers reach their goal of conveying their message to their target audience in an entertaining way. The study aims to find out, first, how the priming effects responses of the advergame players ... -
Sales promotional strategies and buying behavior in an emerging market at the post recession period
(IGI Global, 2016)The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions ... -
Turkey’s struggle with the PKK and civilian control over the Turkish Armed Forces
(Routledge Journals, Taylor & Francis Ltd, 2016-05-03)Although most scholars of Turkey’s civil-military relations argue that the Kurdistan Workers’ Party (PKK) insurgency has led to a decrease in civilian control over the Turkish military from the 1980s onwards, this has not ...