Konu "Internet marketing" için İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences listeleme
Toplam kayıt 2, listelenen: 1-2
-
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
(IGI Global, 2015-08-28)Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ... -
Segmenting eWOM engagers on online social networks based on personal characteristics and behaviour
(Erzurum Kültür Eğitim Vakfı, 2013-11-29)The evolution of the Internet has extended consumers’ options for communicating their opinions or experiences without any company filters by engaging in electronic word of mouth (eWOM). One of the mediums in which eWOM is ...