Künye "Ulusan Polat, M. & Polat, L. (2019). Mental accounting and risk perception in the context of behavioral finance: an empiral evidence in Marmara University. Journal of Research in Business, 4(1), 18-34. doi:10.23892/JRB.2019453292" İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences için listeleme
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Mental accounting and risk perception in the context of behavioral finance: an empiral evidence in Marmara University
(Marmara Üniversitesi, 2019-06-30)With the prevalence of behavioral approaches to the consumption – and investment-based decisions of individuals, the mental coding of gains and losses employing the value function of prospect theory has been studied ...