Tür "bookPart" İktisadi ve İdari Bilimler Fakültesi / Faculty of Economics and Administrative Sciences için listeleme
Toplam kayıt 36, listelenen: 1-20
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Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Between the universal and the particular: The politics of recognition of LGBT rights in Turkey
(Taylor and Francis Inc., 2015-05-15)[No abstract available] -
Closing the loops: Business model approaches for circular economy
(Peter Lang AG, 2020-03-02)[No abstract available] -
‘Communist Party of the United States.’ ‘Duverger’s Law.’ ‘Green Party.’ ‘Ku Klux Klan.’
(Checkmark Books, 2007)[No abstract available] -
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry
(IGI Global, 2018-01-01)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR practices in Turkey: Examining CSR reports
(Greenleaf Publishing, 2015-07)This study examines the private companies that publish CSR reports in Turkey. Turkey has a growing economy, located in an international arena with an increasing number of global brands starting to export their products ... -
Dealing with destructive workplace behaviour: an overview of mobbing in Turkish organisations
(Kluwer Law International, 2013-11-11)[No abstract available] -
Dijital ekonomi ve özgür yazılım: Marksist bir analiz
(İletişim Yayınları, 2012)[No abstract available] -
Doğru Yol Partisi ve 28 Şubat Süreci Bakışlar ve Yaklaşımlar
(Nika Yayınevi, 2021)[No abstract available] -
E-citizenship: reconstructing the public online
(Policy Press, 2009-01-01)[No abstract available] -
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
(IGI Global, 2015-08-28)Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ... -
The family in Turkey: The battleground of the modern and the traditional
(Routledge, 2011)[No abstract available] -
How far away from politics of fear? Turkey in the EU accession process
(Routledge Taylor & Francis Group, 2010)[No abstract available] -
How to profile PYD/YPG as an actor in the Syrian civil war: Policy implications for the region and beyond
(Springer International Publishing, 2017-12-29)Since the armed confrontation between Hezbollah and Israel in 2006, concepts such as “hybrid war,” “hybrid threat,” and “hybrid adversary” have been on the rise. These terms are part of an ongoing debate about the contemporary ... -
Innovation and technology from marketing perspective (from the 1980s to 2000s) with a case study on Turkish women entrepreneurs on agricultural cooperatives
(Peter Lang AG, 2020-03-02)[No abstract available] -
Kentkırım ve Sadr Şehri’nin mekânsal dönüşümü
(Işık Üniversitesi Yayınları, 2020-12-10)Kent alanlarında yaşanan çatışmalar, Soğuk Savaş sonrası dönemin önemli özelliklerinden biri olurken, bu alanlar üzerinden ortaya çıkan farklı iktidar mücadeleleri, kent alanlarını şiddetin hedefi haline getirmiştir. Kent ... -
Labor and employment relations in a globalized world new perspectives on work, social policy and labor market implications introduction
(Springer, 2014)[No abstract available]