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Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
How to profile PYD/YPG as an actor in the Syrian civil war: Policy implications for the region and beyond
(Springer International Publishing, 2017-12-29)
Since the armed confrontation between Hezbollah and Israel in 2006, concepts such as “hybrid war,” “hybrid threat,” and “hybrid adversary” have been on the rise. These terms are part of an ongoing debate about the contemporary ...