Ara
Toplam kayıt 4, listelenen: 1-4
Comparing the effect of two-dimensional display and three-dimensional try on technologies on the consideration set formation and final choice on the websites
(Atatürk Üniversitesi, 2018)
The conceptualization of virtual three-dimensional experiences has emerged lately because advancements in the technology have led to immersive experiences in virtual environments. This new technology enables users to get ...
Segmenting eWOM engagers on online social networks based on personal characteristics and behaviour
(Erzurum Kültür Eğitim Vakfı, 2013-11-29)
The evolution of the Internet has extended consumers’ options for communicating their opinions or experiences without any company filters by engaging in electronic word of mouth (eWOM). One of the mediums in which eWOM is ...
Are you ready to take the risks of mobile payment app? early adopters vs laggards
(Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2017)
Mobile payment apps are rather a new, but a quickly developing technology which newly takes attention of the academicians and practitioners. In order for them to be accepted by the masses, first of all, risks that are ...
Impact of involvement and cognitive load on affective responses to advergames and in-game advertising
(Yıldız Teknik Üniversitesi, 2016-11-30)
It has been long known that there are different ways of communicating promotional messages with branded entertainments. Among all, the two of them are notable; communicating the message through advergames and integrating ...