Ara
Toplam kayıt 27, listelenen: 21-27
Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
How to profile PYD/YPG as an actor in the Syrian civil war: Policy implications for the region and beyond
(Springer International Publishing, 2017-12-29)
Since the armed confrontation between Hezbollah and Israel in 2006, concepts such as “hybrid war,” “hybrid threat,” and “hybrid adversary” have been on the rise. These terms are part of an ongoing debate about the contemporary ...
Political perceptions of party voters and members in Turkey
(Routledge, 2018)
Introduction The purpose of this chapter is to examine the relationship between the political perceptions of party voters and party members in a highly polarised political context like Turkey’s. This analysis will help us ...
The labor market effects of immigration
(IGI Global, 2018-01-01)
This chapter discusses the effects of immigration on the labor market of receiving countries, focusing on employment. The effect of immigration on the welfare of native population is an important issue in public debate. ...
CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry
(IGI Global, 2018-01-01)
Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ...
Innovation and technology from marketing perspective (from the 1980s to 2000s) with a case study on Turkish women entrepreneurs on agricultural cooperatives
(Peter Lang AG, 2020-03-02)
[No abstract available]
Closing the loops: Business model approaches for circular economy
(Peter Lang AG, 2020-03-02)
[No abstract available]