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CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)
Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ...
CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry
(IGI Global, 2018-01-01)
Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ...