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Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
The quantified self: A sociology of self-tracking
(Sage Publications Ltd, 2017-09)
[No abstract available]
Quality assurance and foreign language programme evaluation
(Springer International Publishing AG, 2017)
The global higher education market is changing quickly as increasing numbers of institutions are entering the playing field. Higher education is no longer solely the province of universities funded by governments. The ...
Moving forward with an eye on the past: a historical perspective of teacher research
(IGI Global, 2017)
Teacher research has become a well-known term in professional development circles, yet it is still often misunderstood. This chapter seeks to facilitate those who are interested in teacher research by providing a historical ...
Medium access control and routing in industrial wireless sensor networks
(CRC Press, 2017-01-01)
Wireless Sensor Networks (WSNs) appear as a promising solution for industrial applications, especially for monitoring purposes, due to the advantages that they provide [19]. First of all, they overcome the wiring constraints ...
How to profile PYD/YPG as an actor in the Syrian civil war: Policy implications for the region and beyond
(Springer International Publishing, 2017-12-29)
Since the armed confrontation between Hezbollah and Israel in 2006, concepts such as “hybrid war,” “hybrid threat,” and “hybrid adversary” have been on the rise. These terms are part of an ongoing debate about the contemporary ...