Yazar "Akman, Yasemin" için Scopus İndeksli Diğer Yayınlar Koleksiyonu listeleme
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Scope and patterns of marketing agility in tourism enterprises during COVID-19 pandemic restrictions
Türkmen, Hediye Gamze; Akman, Yasemin (Emerald Publishing Limited, 2022-08-09)Marketing agility has gained more attention from scholars and managers due to the current and emerging conditions of the COVID-19 pandemic. The pandemic has changed the marketing landscape, resulting in a dramatic shift ...