Yazar "0000-0003-3740-7456" için Scopus İndeksli Diğer Yayınlar Koleksiyonu listeleme
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Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
Şağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe; Köse, Şirin Gizem (IGI Global, 2016-06-29)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
Şağkaya Güngör, Ayşegül; Ozansoy Çadırcı, Tuğçe; Köse, Şirin Gizem (IGI Global, 2017-01-06)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Ozansoy Çadırcı, Tuğçe; Sağkaya Güngör, Ayşegül (IGI Global, 2015-08-28)Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ... -
Gap between mobile and online advergames: the possible effects of the optimal gaming experience-flow
Ozansoy Çadırcı, Tuğçe; Sağkaya Güngör, Ayşegül (IGI Global, 2022-10-07)Mobile and online advergames are likely to influence brand associations differently. Regardless of the advergame environment, successful games are capable of taking the player into the flow state. How the experience of ...