Yayıncı "IGI Global" Scopus İndeksli Diğer Yayınlar Koleksiyonu için listeleme
Toplam kayıt 16, listelenen: 1-16
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Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ... -
An analysis of risk transfer and trust nexus in international trade with reference to Turkish data
(IGI Global, 2022-08-05)International trade introduces a range of risks, which causes uncertainty over the timing of delivery and payment between exporters and importers. This chapter is a first attempt in dissecting Turkey's trade data in terms ... -
CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry
(IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry
(IGI Global, 2018-01-01)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ... -
Developing organizational maturity for effective project management
(IGI Global, 2018-03-09)Despite criticism for their serious shortcomings, maturity models are widely used within organizations. The appropriate applications of these models can lead to organizational and corporate success. Developing Organizational ... -
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
(IGI Global, 2015-08-28)Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ... -
Gap between mobile and online advergames: the possible effects of the optimal gaming experience-flow
(IGI Global, 2022-10-07)Mobile and online advergames are likely to influence brand associations differently. Regardless of the advergame environment, successful games are capable of taking the player into the flow state. How the experience of ... -
How do human resources practices affect the performance of the employees in Syria? International Committee of the Red Cross (ICRC)
(IGI Global, 2024-03-05)The purpose of this research is to analyses how HRM practices affect worker output in a high-pressure setting like the International Committee of the Red Cross (ICRC) in Syria. It contributes to literature by expanding the ... -
Infrastructure assisted data dissemination for vehicular sensor networks in metropolitan areas
(IGI Global, 2012)Vehicular Sensor Networks (VSNs) are an emerging area of research that combines technologies developed in the domains of Intelligent Transport Systems (ITS) and Wireless Sensor Networks. Data dissemination is an important ... -
The labor market effects of immigration
(IGI Global, 2016-12-28)This chapter discusses the effects of immigration on the labor market of receiving countries, focusing on employment. The effect of immigration on the welfare of native population is an important issue in public debate. ... -
The labor market effects of immigration
(IGI Global, 2018-01-01)This chapter discusses the effects of immigration on the labor market of receiving countries, focusing on employment. The effect of immigration on the welfare of native population is an important issue in public debate. ... -
Local democracy online: An analysis of local government web sites in England and Wales
(IGI Global, 2007)This report from the field analyzes the extent to which local authorities in England and Wales have responded to the e-democracy agenda by examining their Web sites and assessing their potential to deliver democracy. The ... -
Power allocation for cooperative communications
(IGI Global, 2009)In this chapter, we review the optimal power allocation policies for fading channels in single user and multiple access scenarios. We provide some background on cooperative communications, starting with the relay channel, ... -
The psychological impact of the COVID-19 pandemic on tourism: a qualitative study
(IGI Global, 2021-06-25)The COVID-19 pandemic has led to an extensive deterioration of many industries including the global tourism industry. There has been a strong need for psychology-informed research on tourism that investigates the impact ... -
Youth unemployment in Turkey
(IGI Global, 2016-12-28)This book chapter describes the recent trends in youth unemployment in Turkey by taking into account the causes of unemployment, and the job search methods of the unemployed. Analyses reveal interesting insights. First, ...