Künye "Ozansoy Çadırcı, T. & Sağkaya Güngör, A. (2022). Gap between mobile and online advergames: the possible effects of the optimal gaming experience-flow. Research Anthology on Game Design, Development, Usage, and Social Impact, 1495-1515. doi:10.4018/978-1-6684-7589-8.ch073" Scopus İndeksli Diğer Yayınlar Koleksiyonu için listeleme
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Gap between mobile and online advergames: the possible effects of the optimal gaming experience-flow
(IGI Global, 2022-10-07)Mobile and online advergames are likely to influence brand associations differently. Regardless of the advergame environment, successful games are capable of taking the player into the flow state. How the experience of ...