Künye "Türkmen, H. G. & Akman, Y. (2022). Scope and patterns of marketing agility in tourism enterprises during COVID-19 pandemic restrictions. Agile Management and VUCA-RR: Opportunities and Threats in Industry 4.0 towards Society 5.0, 129-143. doi:10.1108/978-1-80262-325-320220009" Scopus İndeksli Diğer Yayınlar Koleksiyonu için listeleme
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Scope and patterns of marketing agility in tourism enterprises during COVID-19 pandemic restrictions
(Emerald Publishing Limited, 2022-08-09)Marketing agility has gained more attention from scholars and managers due to the current and emerging conditions of the COVID-19 pandemic. The pandemic has changed the marketing landscape, resulting in a dramatic shift ...