Browsing İİBF - Kitap / Kitap Bölümü koleksiyonu | Ekonomi (İktisat) Bölümü / Department of Economics by Citation "Gül, M. Ç. & Kaytaz, M. (2016). CSR and social marketing as enablers of recovery after the global recession: The Turkish banking industry. IGI Global. 274-289, doi:10.4018/978-1-5225-1842-6.ch014"
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CSR and social marketing as enablers of recovery after the global recession: the Turkish banking industry (IGI Global, 2016-12-21)Corporate Social Responsibility (CSR) is a relatively new concept in Turkey. Leading companies including banks stress socially responsible activities in their marketing communications. The recent economic crisis put banks ...