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Gap between mobile and online advergames: the possible effects of the optimal gaming experience-flow
(IGI Global, 2022-10-07)
Mobile and online advergames are likely to influence brand associations differently. Regardless of the advergame environment, successful games are capable of taking the player into the flow state. How the experience of ...
An analysis of risk transfer and trust nexus in international trade with reference to Turkish data
(IGI Global, 2022-08-05)
International trade introduces a range of risks, which causes uncertainty over the timing of delivery and payment between exporters and importers. This chapter is a first attempt in dissecting Turkey's trade data in terms ...