Başlık için LEE - Tez Koleksiyonu | Yöneticiler İçin İşletme Yönetimi / Executive MBA listeleme
Toplam kayıt 17, listelenen: 14-17
-
Marka değerinin tüketici satın alma niyeti üzerindeki etkisi: Türkiye pazarında bir uygulama
(Işık Üniversitesi, 2023-04-25)Müşteriler, satın alma kararı vermeden önce pek çok aşamada kararlarını sorgulamakta ve değiştirme eğilimi içindedirler. Marka yönetimi, bu sebeple firmaların ciddiyetle ele almaları gerektiği bir konudur. Tüketicilerin ... -
Social and reference group through personal experience affect decision making process of consumer for FMCG products in Islamabad
(Işık Üniversitesi, 2022-06-20)The objective of the study is to examine a relationship between the social and reference groups and purchase decision-making process both directly and through the mediating aspect of personal experience of those groups. ... -
Transformation in consumption behavior and payment preferences of consumers (in different generations) with Covid-19 pandemic
(Işık Üniversitesi, 2021-09-16)The first Covid-19 case which is called corona virus, was detected on November 17, 2019, in Wuhan, China. With the number of increasing cases, no one thought it would require such radical changes in our living conditions ... -
Work-life balance study between generations and gender
(Işık Üniversitesi, 2023-06-21)Recent research has shown that work-life balance is a common phenomenon. Many people do studies to examine topics related to work-life balance in Turkey and around the world. Work-life balance is categorized in this study ...