Künye "Sohail, M. U. (2023). The impact of sensory marketing on consumer buying behaviour; an empirical analysis of retail chain. İstanbul: Işık Üniversitesi Lisansüstü Eğitim Enstitüsü." LEE - Tez Koleksiyonu | Yöneticiler İçin İşletme Yönetimi (İngilizce) / Executive (English) MBA için listeleme
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The impact of sensory marketing on consumer buying behaviour; an empirical analysis of retail chain
(Işık Üniversitesi, 2023-02-14)The research analyzes the impact of sensory marketing on the success of advertisements. The recent growth of sensory marketing heralds a whole new age in the marketing industry, one in which the five senses of customers ...