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Localization based dynamics in the renewable energy sector
(PressAcademia, 2019-06-30)
Purpose - This paper examines the upwards trend of utilizing localization as a strategy by Multinational Enterprises in the energy sector. It is a sector that is driven by the governments, due to the ever-growing need for ...
The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior : a comparative study among Turkish and American consumers
(PressAcademia, 2019-06-30)
Purpose - The study investigates the influence of cultural dimensions on the two important outcomes of today’s consumer society; conspicuous consumption and online compulsive buying behavior. Also, another aspect of this ...
A comparative analysis of user insights for e-health development challenges in Turkey, Kingdom of Saudi Arabia, Egypt and United Arab Emirates
(PressAcademia, 2016-06-30)
Implementation of e-health is expected to affect the outcomes of medical services positively, by contributing to the effectiveness and efficiency of overall healthcare ecosystem. This becomes more crucial in developing ...
An applied study on the customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets in Turkey
(PressAcademia, 2017-12-30)
Purpose - This descriptive field study aims to reveal customer retention strategy formulation insights among top level marketing professionals of the organized ready-to-wear textiles retailers, who are members of United ...
An analysis of factors affecting understanding and applications of branded housing project marketing around the Istanbul metropolitan area
(PressAcademia, 2015-03-29)
Marketing is a quite crucial topic for success in the current competitive environment. Efficient and effective marketing practices will allow the companies to grow and to be more successful. Companies can gain competitive ...