Işık Yazarı "Haşmet, Mehmet Korhan" Öğrenci Yayınları Makale Koleksiyonu İçin Listeleme
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Effects of industry 4.0 on marketing strategies, an application on Turkish automobile industry: a research among auto executives in Turkey
Haşmet, Mehmet Korhan; Ferman, Ali Murat (PressAcademia, 2020-09-30)Purpose - The study investigates the effects of Industry 4.0 on automobile marketing strategy in Turkey. It attempts to show whether a significant relationship among Industry 4.0 and market growth and cost reduction of ...