Bölüm "Işık Üniversitesi, Sosyal Bilimler Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programı" Öğrenci Yayınları Makale Koleksiyonu için listeleme
Toplam kayıt 11, listelenen: 1-11
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Covid 19 effect on the transformation of marketing
(PressAcademia, 2021-07-30)Purpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic. Methodology-- Internet-based research will be conducted to collect ... -
The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior : a comparative study among Turkish and American consumers
(PressAcademia, 2019-06-30)Purpose - The study investigates the influence of cultural dimensions on the two important outcomes of today’s consumer society; conspicuous consumption and online compulsive buying behavior. Also, another aspect of this ... -
Effects of industry 4.0 on marketing strategies, an application on Turkish automobile industry: a research among auto executives in Turkey
(PressAcademia, 2020-09-30)Purpose - The study investigates the effects of Industry 4.0 on automobile marketing strategy in Turkey. It attempts to show whether a significant relationship among Industry 4.0 and market growth and cost reduction of ... -
An evaluation model based on sustainable development for the Istanbul shopping center market
(Altınbaş Üniversitesi, 2019-12-31)Istanbul shopping center market is currently facing considerable internal and external socioeconomic challenges. After the recent shopping center investment rush, problems (not only in the commercial sphere, but also in ... -
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
(PressAcademia, 2020-06-30)Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, ... -
Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems: an empirical study among mobile phone subscribers in Turkey
(PressAcademia, 2021-12-31)Purpose- This research deals with determining the factors that affect adoption of mobile payment technology among consumers, in Turkey. It seeks to find any patterns and connections that may be of aid in framing an ... -
The future of sales: social selling
(PressAcademia, 2021-07-30)Purpose- This paper aims to be an exploratory study, to shed light on subsequent researches regarding the changing sales craft in a changing world. Methodology-- Internet-based research is conducted to amass the essential ... -
Localization based dynamics in the renewable energy sector
(PressAcademia, 2019-06-30)Purpose - This paper examines the upwards trend of utilizing localization as a strategy by Multinational Enterprises in the energy sector. It is a sector that is driven by the governments, due to the ever-growing need for ... -
Localization based dynamics in the renewable energy sector
(PressAcademia, 2019-07-30)Purpose- This research examinesthe ascend in utilizing localization as a strategy by Multinational Enterprisesin the energy sector. The sector is driven by governments, due to the ever-growing need for survivability and ... -
Retail real estate and foreign direct investments in Turkey: a strategic exploratory analysis
(Yaşar Üniversitesi, 2020-10-31)As a key element of the commercial real estate world, retail real estate (i.e. shopping centers, retail parks and other retail, leisure and entertainment facilities) has commanded large investment volumes globally. Shopping ... -
Türkiye alışveriş merkezi sektörü için alternatif kiralayan-kiracı değişkenleri: keşfedici bir araştırma
(Aksaray Üniversitesi, 2020-09-30)Perakende sektöründe bir paradigma kayması yaşanmaktadır. Bilgi ve teknolojinin artan önemi ve tüketici istek ve ihtiyaçları doğrultusunda, yenilikçilik ve genişletilmiş paydaşlık yaklaşımları öne çıkmaktadır. Aralarındaki ...