Işık Yazarı "Yılmaz, Kemal Özkan" Öğrenci Yayınları Makale Koleksiyonu İçin Listeleme
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An applied study on the customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets in Turkey
Yılmaz, Kemal Özkan; Ferman, Murat (PressAcademia, 2017-12-30)Purpose - This descriptive field study aims to reveal customer retention strategy formulation insights among top level marketing professionals of the organized ready-to-wear textiles retailers, who are members of United ...