Ara
Toplam kayıt 40, listelenen: 11-20
Localization based dynamics in the renewable energy sector
(PressAcademia, 2019-06-30)
Purpose - This paper examines the upwards trend of utilizing localization as a strategy by Multinational Enterprises in the energy sector. It is a sector that is driven by the governments, due to the ever-growing need for ...
Evolving impact of the auction houses in Turkish contemporary art market
(Mahmut Demir, 2017-10-01)
There are vital institutions serving the production, distribution and consumption of the contemporary art works and constituting the value of art. One of those institutions, an Auction House, as being solely a commercial ...
The future of sales: social selling
(PressAcademia, 2021-07-30)
Purpose- This paper aims to be an exploratory study, to shed light on subsequent researches regarding the changing sales craft in a changing world. Methodology-- Internet-based research is conducted to amass the essential ...
Covid 19 effect on the transformation of marketing
(PressAcademia, 2021-07-30)
Purpose- This paper aims to be an exploratory study that finds out the impacts of COVID-19 on marketing and enlightens further researchers on the topic. Methodology-- Internet-based research will be conducted to collect ...
The effect of cultural dimensions on conspicuous consumption and online compulsive buying behavior : a comparative study among Turkish and American consumers
(PressAcademia, 2019-06-30)
Purpose - The study investigates the influence of cultural dimensions on the two important outcomes of today’s consumer society; conspicuous consumption and online compulsive buying behavior. Also, another aspect of this ...
Reklamlarda kullanılan yazı karakterlerinin semantik çözümlenmesinde bilişsel yaklaşımlar
(İstanbul Medeniyet Üniversitesi, 2017-12-30)
Reklam kampanyalarında font seçimi ve tipografi, sürecin sonunda ortaya çıkacak işin ne kadar dikkat çekeceğini ve mesajın ne kadar doğru iletildiğini belirler. Reklam kampanyalarında ulaşılmak istenen hedef kitleye ve ...
Cinsiyetçiliğin sürücü öfkesi ve sürücü öfke ifadesi ile ilişkisi
(Türker Özkan, 2018-04-30)
Bu araştırmada sürücülerin cinsiyetçilik düzeylerinin, sürücü öfke ve öfke ifadesi ile ilişkisinin incelenmesi amaçlanmıştır. Çalışmanın örneklemini 18-54 yaş aralığındaki ehliyeti olan 27 kadın 132 erkek olmak üzere toplam ...
Localization based dynamics in the renewable energy sector
(PressAcademia, 2019-07-30)
Purpose- This research examinesthe ascend in utilizing localization as a strategy by Multinational Enterprisesin the energy sector. The sector is driven by governments, due to the ever-growing need for survivability and ...
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
(PressAcademia, 2020-06-30)
Purpose- In the last two decades neuromarketing is considered to be an evolutionary concept within marketing that makes use of neuroscientific tools in order to measure human related factors such as attributes, emotions, ...
Effects of industry 4.0 on marketing strategies, an application on Turkish automobile industry: a research among auto executives in Turkey
(PressAcademia, 2020-09-30)
Purpose - The study investigates the effects of Industry 4.0 on automobile marketing strategy in Turkey. It attempts to show whether a significant relationship among Industry 4.0 and market growth and cost reduction of ...