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Data mining techniques customer relationship management : a case study for Doğuş Otomotiv
(Işık Üniversitesi, 2003-10)
Customer Relationship Managment has recently become a very important investment for many companies. The value of the customer is expressed more clearly with this new concept and it's demonstrated through its applications. ...
An information technologies project about customer relationship management
(Işık Üniversitesi, 2005-02)
The aim of this study is determine general reqirements of the Customer Relationship Management Concept and to develop an application about it. The study is based on a real world project that has been implemented in a ...