Güncel Gönderiler: Çağdaş İşletme Yönetimi Doktora Programı / Ph.D. Program in Contemporary Management Studies
Toplam kayıt 34, listelenen: 1-20
-
Factors encouraging and hindering a wider acceptance and more frequent utilization of mobile payment systems an empirical study among mobile phone subscribers in Turkey
(Işık Üniversitesi, 2021-06-21)Considering the technological development in mobile payment technology, and extensive literature of technology adoption models; the current state of the related field needs to be examined in more detail to better understand ... -
A practical multiple factor index model for shopping center investment decisions in İstanbul
(Işık Üniversitesi, 2020-01-20)Istanbul shopping center market is currently dealing with problems in the social and environmental spheres, in addition to its challenges at the commercial side. This thesis presents a genuine multi-factor evaluation model ... -
Effects of industry 4.0 on automobile marketing strategies a research among auto executives in Turkey
(Işık Üniversitesi, 2020-06-12)The world is at the edge of the much expected digital transformation orchestrated by the Fourth Industrial Revolution. In recent years, the industry has been going through a process that involves fully digitizing production ... -
Influence of social media in formation of positive brand attitude among different user groups in sports video analysis-a case example “Sprongo”
(Işık Üniversitesi, 2020-02-20)In todays’ world, social media enjoys a phenomenal success in terms of adoption and current usage levels. We can say that they cause paradigm shifts on how people interact and communicate with each other as well as, on how ... -
An exploratory research among fashion business leaders and neuromarketing company executives on the perception of applied neuromarketing
(Işık Üniversitesi, 2020-01-20)Since almost two decades conditions that influence consumer purchase behaviour keep on changing in a dynamic manner which result in faster, better, more accurate and more precise managerial decisions’ necessity that are ... -
A comparative study among Turkish and American consumers on the relationship between cultural dimensions and the two important outctmes of consumer society: Conspicuous consumption and online compulsive buying behavior
(Işık Üniversitesi, 2019-05-22)Culture is considered to be one of the core mechanisms that drive people’s behavioral patterns and the need for understanding consumer’s cultural orientations and their effects on consumer behavior becomes even more crucial ... -
An exploratory study on the dynamics of localization of renewable energy industry among the managers of a leading company
(Işık Üniversitesi, 2019-05-22)Utilizing localization as a strategy has increased especially in the energy sector due to the ever-growing need for being sufficient for survivability and sustainability. Governments have started to take energy needs into ... -
Customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets
(Işık Üniversitesi, 2017-10-13)Customer retention dynamics have been receiving attention of the academic researchers especially for the last two decades. The challenging conditions of the swiftly increasing global competition have increased the importance ... -
A comparative field study in four emerging markets; Turkey, Kingdom of Saudi Arabia, United Arab Emirates and Egypt on e-health development challenges and utilization capabilities
(Işık Üniversitesi, 2016-09-22)The implementation and utilization of e-health in the healthcare sector has great potential to improve healthcare practices in general. The use of e-health becomes increasingly crucial for developing countries, that are ... -
Factors affecting understanding and applications of branded housing project marketing around the İstanbul metropolitan area
(Işık Üniversitesi, 2015-01-28)Marketing is a very important issue to corporate success in today’s competitive business environment. Company’s growth and success can be strongly influenced by marketing practices. Developing marketing strategies can ... -
Wage determination under collective bargaining : inflation, productivity and profitabgility relationships (an empirical study)
(Işık Üniversitesi, 2008)The dissertation focuses on disclosing the link between objective bargaining criteria(i.e the inflation rate,labour productivity,comparative wages and ability to pay)and the realized wage outcomes in Turkey. The extent to ... -
The relationship between unionization, productivity and firm efficiency : evidence on the chemical industry in Turkey
(Işık Üniversitesi, 2011-12-28)The purpose of this dissertation is to review the effects of unionization on productivity in the Turkish Chemical sector. The data proceed from the firms listed in the fırst and second five hundred firms in the revievv ... -
The impact of host-country environment and headquarters on strategic human resource development practices at MNE subsidiaries : a survey from Turkey
(Işık Üniversitesi, 2007)Today, the acceleration in globalization and competition has given rise to an increased emphasis for MNEs in managing their international human resource base. One of the most important concerns for MNE subsidiaries is ... -
The factors that affect the company's b2b overall use throughout the b2b portal transactions and a survey in Turkey
(Işık Üniversitesi, 2007)This study concentrates on B2B (Business to Business) electronic commerce which is used by many companies in Turkey for purchasing and selling goods over the internet by connecting B2B portals. It is known that during the ... -
The competitiveness of the Turkish iron and steel industry in the process of membership to the European Union
(Işık Üniversitesi, 2008)The iron and steel industry is one of the leading industries in Turkey. By means of capacity and volume in international trade, Turkey is among the leading countries in the world. Therefore sustaining the competitiveness ... -
The board of directors as one of the mechanisms of corporate governance and its impact on the performance of Turkish family companies: A survey
(Işık Üniversitesi, 2009)Board of directors, one of the four structural elements of corporate governance, has attracted a great deal of attention in the past fifteen years due to corporate failures, concerns about the performance of corporations ... -
The attitudes of purchasing managers working at the leading manufacturing enterprises in Turkey towards supply chain collaboration: a proposed model based on inter-organizational trust, information sharing and commitment
(Işık Üniversitesi, 2007)Collaborative supply chains have been receiving attention of the academic researchers, especially, for the last decade. The challenging conditions of the prevailing global competition has raised the necessity of designing ... -
The advertiser's perspective on advertising agency-client relationships: A survey of leading advertisers in Turkey
(Işık Üniversitesi, 2006)This dissertation focuses on the relationship between advertisers and their advertising agencies, in an effort to understand what drives advertiser's satisfaction in this relationship which can have considerable impact on ... -
Strategic human resources management applications in leading Turkish firms
(Işık Üniversitesi, 2009)Since Human Resources Management (SHRM) is generally accepted as a potential tool for creating a unique and permanent competitive advantage out of company's Human Resources, essence of it is well documented at the international ... -
Spatial patterns of the Turkish manufacturing industry in the context of economic integration : an analysis for the post 1980 period
(Işık Üniversitesi, 2007)The dynamics of industrial agglomeration across the regions and the reasons for such agglomeration have been the focus of interest particularly in exploring the effects of economic integration of regions on the spatial ...