Browsing İİBF - Makale Koleksiyonu | İşletme Bölümü / Department of Management by Citation "Ozansoy Çadırcı, T. & Sağkaya Güngör, A. (2016). Love my selfie: Selfies in managing impressions on social networks. Journal of Marketing Communications, 25(3), 268-287. doi:10.1080/13527266.2016.1249390"
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(Routledge, 2019-04-03)This study aims to provide insights on personal branding and impression management practices in the context of selfie production and sharing on online social networking sites (oSNSs). The theoretical framework of the study ...