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The moderating role of environmental munificence on innovativeness in B2B markets
(Emerald Group Publishing Limited, 2019-09-30)
Purpose: The purpose of this paper is to understand the relationship between two business orientations, namely, entrepreneurial orientation and market orientation, and innovativeness taking into account the moderating ...
Relative effects of marketing effectiveness dimensions on firm performance: An empirical analysis with a multi-industry sample
(Bogazici Universitesi, 2009)
The aim of this study is to understand the influence of marketing operational efficiency and marketing system effectiveness on firm performance dimensions. Marketing operational efficiency and marketing system effectiveness ...
