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Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
(Inderscience Publishers, 2020-06-01)
With the advergames, marketers reach their goal of conveying their message to their target audience in an entertaining way. The study aims to find out, first, how the priming effects responses of the advergame players ...
Kişiye özel fiyat teklifinin zamanlamasının, internette, satın alma karar sürecine etkisi
(İstanbul Üniversitesi, 2012)
Bu çalışmanın temel amacı, küme teorisi çerçevesinde tanımlanan satın alma sürecine etki eden bir değişken olan kişiye özel fiyat teklifinin zamanlaması ile satın alma süreci arasındaki neden sonuç ilişkisini araştırmakt ...
Love my selfie: selfies in managing impressions on social networks
(Routledge, 2019-04-03)
This study aims to provide insights on personal branding and impression management practices in the context of selfie production and sharing on online social networking sites (oSNSs). The theoretical framework of the study ...