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Toplam kayıt 4, listelenen: 1-4
Impact of involvement and cognitive load on affective responses to advergames and in-game advertising
(Yıldız Teknik Üniversitesi, 2016-11-30)
It has been long known that there are different ways of communicating promotional messages with branded entertainments. Among all, the two of them are notable; communicating the message through advergames and integrating ...
A comparative analysis of user insights for e-health development challenges in Turkey, Kingdom of Saudi Arabia, Egypt and United Arab Emirates
(PressAcademia, 2016-06-30)
Implementation of e-health is expected to affect the outcomes of medical services positively, by contributing to the effectiveness and efficiency of overall healthcare ecosystem. This becomes more crucial in developing ...
REITs, Growth Options and Beta
(Springer New York LLC, 2016-11-08)
Are REITs income stocks, only? Following Myers (1977) and Bernardo et al. (2007), we examine empirically REITs’ unlevered betas, betas of growth options, betas of assets-in-place and the difference between the latter two ...
A note on the examination of the fisher hypothesis by using panel co-integration tests with break
(Institute foe Economic Forecasting, 2016)
One problem encountered when examining the Fisher hypothesis is that various policy changes and economic shocks may induce structural shifts in the long-run relation. We explore the argument that panel cointegration tests ...