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Tracing back the signs of complexity thinking in management: Mary Parker Follett re-visited
(PressAcademia, 2015-09-29)
The modernist stream of thought had immensely influenced the theories of organizational management in the early twentieth century. Equilibriumoriented and universally valid reductionist approaches viewed organizations as ...
Impact of involvement and cognitive load on affective responses to advergames and in-game advertising
(Yıldız Teknik Üniversitesi, 2016-11-30)
It has been long known that there are different ways of communicating promotional messages with branded entertainments. Among all, the two of them are notable; communicating the message through advergames and integrating ...
Economic value added and corporate firm value implications
(PressAcademia, 2018-12-30)
Purpose - Recent studies focus on the corporate firm value and relation with financial parameters. This study reveals the interaction between economic value added on corporate firm value and specific financial parameters ...