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Toplam kayıt 2, listelenen: 1-2
The effect of mad cow (BSE) scare on beef demand and sales loss: The case of Izmir
(Scientific Technical Research Council Turkey-Tubitak, 2005)
This paper investigates the effect of the BSE scare on beef consumption due to the intense media coverage. Using monthly data, a beef demand model for January 1995-February 1997 period is estimated for Izmir Province. Beef ...
Relative effects of marketing effectiveness dimensions on firm performance: An empirical analysis with a multi-industry sample
(Bogazici Universitesi, 2009)
The aim of this study is to understand the influence of marketing operational efficiency and marketing system effectiveness on firm performance dimensions. Marketing operational efficiency and marketing system effectiveness ...