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    Agritourism for the development of impoverished rural regions: generating value-added for the region
    (Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, 2025-12-26) Ak, Anda Elvan; Teker, Dilek; Işık Üniversitesi, Lisansüstü Eğitim Enstitüsü, Çağdaş İşletme Yönetimi Doktora Programı; Işık Üniversitesi, School of Graduate Studies, Contemporary Business Management
    Rural poverty remains one of the most pressing global challenges, often driving migration from agricultural villages to urban centers. This trend reduces the agricultural workforce, leaves arable lands uncultivated, accelerates erosion, and heightens risks of future food insecurity. Addressing rural poverty, therefore, requires solutions rooted in rural areas. Agriculture is a very important element to overcoming this challenge, and when combined with tourism, it creates new opportunities for rural revitalization. Agritourism—an emerging form of tourism that integrates agricultural practices with the experiences of consumers—has demonstrated significant potential over the past decades to increase the incomes of small and medium-sized farmers while generating value-added for rural economies. This thesis explores agritourism’s role in rural development through two separate surveys conducted with potential agritourism consumers and farmers in Türkiye. Findings indicate that consumers while preferring authentic farm-based experiences, express their willingness to purchase local products, and associate agritourism with health, leisure, and environmental benefits. Farmers, on the other hand, while open to agritourism practices, require encouragement, training, and digital marketing support, and they generally prefer short-term, day-visit models. Obtained results suggest that fostering a supportive agritourism ecosystem requires targeted training, regional platforms for product promotion, and collaboration between farmers and academic researchers. This thesis highlights agritourism’s potential as a regenerative pathway for Türkiye’s rural regions, contributing simultaneously to poverty alleviation, cultural preservation, and sustainable tourism.