Browsing by Author "Akman, Yasemin"

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Impact of digital innovation on women’s eentrepreneurship: research in Kirklareli province

Akman, Yasemin; Türkmen, Hediye Gamze (Eğitim Yayınevi, 2022)

[No abstract available]
Scope and patterns of marketing agility in tourism enterprises during COVID-19 pandemic restrictions

Türkmen, Hediye Gamze; Akman, Yasemin (Emerald Publishing Limited, 2022-08-09)

Marketing agility has gained more attention from scholars and managers due to the current and emerging conditions of the COVID-19 pandemic. The pandemic has changed the marketing landscape, resulting in a dramatic shift ...
A study on customer perceptions and attitudes towards digital coupons

Akman, Yasemin; Türkmen, Hediye Gamze (İzmir Katip Çelebi Üniversitesi, 2021-12-15)

Digital coupons, generally considered as a marketing strategy to increase sales and customer loyalty, are important elements in the observation of customer attitudes and perceptions. The main question in the literature is ...