Künye "Daud, A. (2022). Social and reference group through personal experience affect decision making process of consumer for FMCG products in Islamabad. İstanbul: Işık Üniversitesi Lisansüstü Eğitim Enstitüsü." 2- Lisansüstü Eğitim Enstitüsü | Institutes için listeleme
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Social and reference group through personal experience affect decision making process of consumer for FMCG products in Islamabad
(Işık Üniversitesi, 2022-06-20)The objective of the study is to examine a relationship between the social and reference groups and purchase decision-making process both directly and through the mediating aspect of personal experience of those groups. ...