Künye "Gharmaoui, S. (2022). Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea. İstanbul: Işık Üniversitesi Lisansüstü Eğitim Enstitüsü." 2- Lisansüstü Eğitim Enstitüsü | Institutes için listeleme
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Impact of standardization and adaptation strategies while entering new international markets case studies of Mcdonald’s and Ikea
(Işık Ünivresitesi, 2022-10-08)Globalization has emerged and developed significantly since the early 1980s, that’s when the debates evolving around companies’ searching for developing and applying suitable strategies to tap into different international ...