Yayıncı "Inderscience Publishers" İşletme Bölümü / Department of Management için listeleme
Toplam kayıt 2, listelenen: 1-2
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Cointegration and adjustment dynamics of REIT and stock markets during the global financial and European debt crises
(Inderscience Publishers, 2020-06-03)This paper analyses the cointegration relationship between the REIT and stock markets of ten developed countries during the 2005-2013 period, which is characterised by the global financial and the European debt crises. ... -
Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
(Inderscience Publishers, 2020-06-01)With the advergames, marketers reach their goal of conveying their message to their target audience in an entertaining way. The study aims to find out, first, how the priming effects responses of the advergame players ...