Yazar "0000-0003-0070-7025" için İşletme Bölümü / Department of Management listeleme
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Just a progressive step: women’s empowerment in Turkish microcredit practices
Soykut Sarıca, Yeşim Pınar; Çağlı Kaynak, Elif; Bal, Esra (Universidad de Granada, 2019-12-15)In developing countries, the economic potential of women has long been under-utilized as a means of lifting households and communities out of poverty. In this respect, microcredit schemes offer an innovative form of social ... -
Sales promotional strategies and buying behavior in an emerging market at the post recession period
Nasır, Suphan; Bal, Esra (IGI Global, 2016)The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions ...