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Toplam kayıt 10, listelenen: 1-10
Impact of involvement and cognitive load on affective responses to advergames and in-game advertising
(Yıldız Teknik Üniversitesi, 2016-11-30)
It has been long known that there are different ways of communicating promotional messages with branded entertainments. Among all, the two of them are notable; communicating the message through advergames and integrating ...
A comparative analysis of user insights for e-health development challenges in Turkey, Kingdom of Saudi Arabia, Egypt and United Arab Emirates
(PressAcademia, 2016-06-30)
Implementation of e-health is expected to affect the outcomes of medical services positively, by contributing to the effectiveness and efficiency of overall healthcare ecosystem. This becomes more crucial in developing ...
The determinants of capital structure decisions: new evidence from Turkish companies
(Elsevier Science B.V., 2016)
This study conducts a comparative test of trade-off theory and pecking order theory using 131 publicly traded Turkish companies' firm-level data between 2008 and 2014. The study also tries to exploit the differences ...
REITs, Growth Options and Beta
(Springer New York LLC, 2016-11-08)
Are REITs income stocks, only? Following Myers (1977) and Bernardo et al. (2007), we examine empirically REITs’ unlevered betas, betas of growth options, betas of assets-in-place and the difference between the latter two ...
A note on the examination of the fisher hypothesis by using panel co-integration tests with break
(Institute foe Economic Forecasting, 2016)
One problem encountered when examining the Fisher hypothesis is that various policy changes and economic shocks may induce structural shifts in the long-run relation. We explore the argument that panel cointegration tests ...
Sales promotional strategies and buying behavior in an emerging market at the post recession period
(IGI Global, 2016)
The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions ...
Power of soft skills determining academic career satisfaction: Empiricial study on research assistants
(Pressacademia, 2016-05-26)
Recent debate on skill acquisition by employees focuses on skill shortages (lacking required skills) and skills gaps (lack proficiency in the job) (Hurrell, 2015). Technical skills are not only ones considered in this ...
Whether development indices affect economic growth: a cross-country analysis
(Elsevier Science BV, 2016-11-23)
This study aims to examine the relationship between economic growth and highly featured development indices using a cross sectional data of 12 countries from both developed and developing world between the years 2000 and ...
Crisis project management and the effect of national culture under crisis: A study from Turkey
(Pressacademia, 2016-05-26)
Crisis management is a critical function in organizations, specifically developing and emerging countries dealing with crisis in a minor and major scale frequently. Crisis in projects should be handled immediately and ...
Advergaming - How does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2016-06-29)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...