Ara
Toplam kayıt 2, listelenen: 1-2
Segmenting eWOM engagers on online social networks based on personal characteristics and behaviour
(Erzurum Kültür Eğitim Vakfı, 2013-11-29)
The evolution of the Internet has extended consumers’ options for communicating their opinions or experiences without any company filters by engaging in electronic word of mouth (eWOM). One of the mediums in which eWOM is ...
Electronic word-of- mouth communication in online social networks: The motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
(IGI Global, 2015-08-28)
Online social networks (oSNS) enable users to construct strong relationships with friends, family, as well as strangers. They also enable users to share information concerning experiences and opinions about products, brands ...