Ara
Toplam kayıt 5, listelenen: 1-5
Are you ready to take the risks of mobile payment app? early adopters vs laggards
(Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2017)
Mobile payment apps are rather a new, but a quickly developing technology which newly takes attention of the academicians and practitioners. In order for them to be accepted by the masses, first of all, risks that are ...
An applied study on the customer retention dynamics of organized ready-to-wear textiles retailers in real and virtual markets in Turkey
(PressAcademia, 2017-12-30)
Purpose - This descriptive field study aims to reveal customer retention strategy formulation insights among top level marketing professionals of the organized ready-to-wear textiles retailers, who are members of United ...
Flight to quality and the predictability of reversals: The role of market states and global factors
(Elsevier Science BV, 2017-12)
This paper examines the time-series predictability of reversals in an emerging stock market, Borsa Istanbul. We show that short-term reversals, thus the payoffs to the contrarian strategy, are predictable with the market ...
Advergaming - how does cognitive overload effect brand recall? Differences between in-game advertising (IGA) and advergames
(IGI Global, 2017-01-06)
Advergaming serves as a new and valuable form of online advertising, especially for companies that target young consumers. This study examines the impacts of cognitive overload with placement prominence on respondents' ...
Management of enterprise costs based on relevant information
(Revista Espacios, 2017)
The article describes the current tools of management accounting, the subject of management, the use of relevant information systems in the enterprise, formation of the product range, and pricing of products sold in a ...